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Creating a Brand Identity: A Guide for Designers

by Catharine Slade-Brooking

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

How to Think Like a Great Graphic Designer

by Debbie Millman, Steven Heller

Take a peek inside the heads of some of the world’s greatest living graphic designers.

How do they think, how do they connect to others, what special skills do they have?

In honest and revealing interviews, nineteen designers talk about their work.

Graphic Design Fundamentals: An Introduction & Workbook for Beginners

by Kris Taft Miller

 Learn about the fundamental principles and ideas you should know in a concise and easy to digest way! From colors to layouts to fonts and so much more, you will get an introduction as well as illustrations for everything!

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

by Ellen Lupton

 A definitive guide to using typography in visual communication. Providing clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped.

Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

by Alex W. White

Essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design.

In full color with guidance on the rules of design and how to break them for the reader’s benefit.

The Package Design Book

by Julius Wiedemann

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale.

This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

by George Bokhua

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business.

The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

How Design Makes Us Think: And Feel and Do Things

by Sean Adams

Design is everywhere. It’s visceral. It’s intellectual. It’s emotional. While we often discuss the aesthetics of design, we don’t always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.

How Design Makes Us Think: And Feel and Do Things

by Austin Kleon

A guide to creativity in the digital age, Steal Like an Artist presents ten principles that will help readers discover their creative artistic side.

Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path.

Logo Modernism

by Jens Muller , Julius Wiedemann, R. Roger Remington

Modernist aesthetics in architecture, art, and product design are familiar to many.

In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.

Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

Introduction to Design Thinking for UX Beginners: 5 Steps to Creating a Digital Experience That Engages Users

by Uijun Park

Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…

It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

The Design Of Everyday Things

by Don Norman

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.

User Experience Design: A Practical Playbook to Fuel Business Growth

by Satyam Kantamneni

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ― with their wallets.

Organizations realize they need to adapt quickly but don’t know how or where to start.

Building Design Systems: Unify User Experiences through a Shared Design Language

by Sarrah Vesselov, Taurie Davis

Learn how to build a design system framed within the context of your specific business needs.

Guiding you through the process of defining a design language that can be understood across teams, while also establishing communication strategies for how to sell your system to key stakeholders and other contributors.

Laws of UX: Using Psychology to Design Better Products & Services

by Jon Yablonski

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have.

The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them.

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

by David Travis, Philip Hodgson

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious.

You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience

UX Methods: A Quick Guide to User Experience Research Methods

by James Pannafino, Patrick McNeil

UX Methods features 50 different research methods. Each method has concise instructions aimed at getting you in the field gathering insights as quickly as possible.

A visual example in storyboard form is included with each method. Readers will quickly find a wide range of methods they can apply in numerous situations.

Methods cover situations like user testing, discovering user preferences and behaviors, narrowing project focus with stakeholders and much more.

Get Into UX: A Foolproof Guide to Getting Your First User Experience Job

by Vy Alechnavicius

The UX field has been booming for years, and as a result, a landslide of new talent has been flooding the market.

All of the newcomers want to learn user experience design or research as fast as possible and get paid professional positions. However, only a fraction of them breaks into the field.


UX for XR: User Experience Design and Strategies for Immersive Technologies

by Cornel Hillmann

Extending digital platforms to the new frontier of extended reality (XR) involves incorporating established best practices, concepts, and conventions learned from industry leaders.

By studying handheld AR breakthroughs, VR success stories, and experimental XR platforms, a framework of UX guidelines can be developed to tackle future opportunities and challenges.

UX for Lean Startups: Faster, Smarter User Experience Research and Design

by Laura Klein

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques.

UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

Your Website Sucks: Here's how to fix it

by Brian David Hall

Most visitors leave your website without taking action. After all the work you put into creating the site and driving visitors to it, the majority of them will close the tab within seconds.

And among those who stay, only a tiny fraction will actually buy. But …

You can improve your site, change visitor behavior, and get better results

Neuro Web Design: What makes them click?

by Susan Weinschenk

Why do people decide to buy a product?

Trust the information you provide? Take action at your website? Neuro Web Design applies the research on motivation, decision making, and neuroscience to design. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design products that encourage people to click.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

by Krug Steve

Reexamining the principles that made Don’t Make Me Think a classic. Updated examples and a new chapter on mobile usability are included in this short, fun-to-read book.

Essential for web designers and developers worldwide, highly recommended for anyone working on websites.

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas

by Meera Kothand

Are you struggling to generate engaging blog post ideas? Unsure how to align your content with your products or services? Look no further!

Meera Kothand’s “The One Hour Content Plan” is your ultimate guide to unlocking a year’s worth of blog post ideas in just 60 minutes.

Responsive Web Design with HTML 5 & CSS

by Jessica Minnick

Equipping you with the most up-to-date tools available, Minnick’s RESPONSIVE WEB DESIGN WITH HTML 5 & CSS, 9th edition, teaches you step by step how to design professional quality websites that attract and retain customers.

Packed with best practices and tips from the pros, the text gives you a solid foundation in HTML, CSS and responsive web design.

Clean Code: A Handbook of Agile Software Craftsmanship

by Martin Robert C.

Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees.

Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way.

Design for Hackers: Reverse Engineering Beauty

by David Kadavy

The term ‘hacker’ has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better.

This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable.

Responsive Web Design with HTML5 and CSS: Build future-proof responsive websites

by Ben Frain

This comprehensive guide covers the latest HTML5 and CSS techniques for responsive web design.

Whether you’re a full-stack developer looking to enhance your front-end skills or a web designer aiming for a definitive overview of modern HTML and CSS, this book is tailored for you.

Grid Systems: Principles of Organizing Type

by Kimberly Elam

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions.

However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Refactoring: Improving the Design of Existing Code

by Martin Fowler

For more than twenty years, experienced programmers worldwide have relied on  Refactoring to improve the design of existing code and to enhance software maintainability, as well as to make existing code easier to understand.

This eagerly awaited new edition has been fully updated to reflect crucial changes in the programming landscape.

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic.

If you implement even one tactic in this book, you’ll see the change in your prospects’ demeanor.

And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” …before you even ask for the sale

$100M Leads: How to Get Strangers To Want To Buy Your Stuff

by Alex Hormozi

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade.

Wanna know the biggest difference between those two time periods? How many leads I was getting?

Marketing Built by Love: A Human-Centered Foundation

by Daniel Bussius

In Marketing Built by Love, Daniel Bussius asserts, with  support from academic research, neuroscience, and psychology that there are four indispensable pillars to marketing success

— pillars based on one reality of marketing that will never change: your audience is human.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear

No matter your goals, Atomic Habits offers a proven framework for improving–every day. Strategies that will teach you how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you’re having trouble changing your habits, the problem isn’t you. The problem is your system.  You do not rise to the level of your goals. You fall to the level of your systems. 

12 Rules for Life: An Antidote to Chaos

by Jordan B. Peterson

Dr. Peterson tells us why skateboarders must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life?  What dreadful paths do people tread when they become resentful, arrogant and vengeful?

Sales Pitch: How to Craft a Story to Stand Out and Win

by April Dunford

Standing out in a crowded market is the key to getting sales. Business leaders are shown how to achieve success by building a narrative that communicates how their product is better than anything else on the market.

Using a simple step-by-step method and compelling case stories, guide you through a solid sales pitch structure that helps customers make confident buying decisions while positioning you to clearly win in the market.

Mind Mapping: Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management

by Kam Knight

Mind mapping is a thinking and learning tool that improves memory, concentration, communication, organization, creativity, and time management.

Also includes an in-depth discussion on mind mapping with children, tapping into your child’s natural ability to think better, learn quicker, and remember more.

Areté: Activate Your Heroic Potential

by Brian Johnson

Integrating ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.

If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté — something closer to being your best self from moment to moment to moment.

Same as Ever: A Guide to What Never Changes

by Morgan Housel

Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past.

Same as Ever reverses the process, inviting us to identify the many things that never, ever change.


Essentialism: The Disciplined Pursuit of Less

by Greg McKeown

Essentialism is a systematic discipline for discerning what is absolutely essential, and then eliminating everything that is not, so we can focus on the things that matter.

The pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others implicit permission to choose for us.