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Website Design: 8 Critical Insights

website design

Updated September 15, 2023

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Your website is your online storefront. It’s the first impression potential customers have of your business, so it’s essential to make sure that it’s well-designed and user-friendly—ticking all the right boxes, not just visual design.

According to a study by HubSpot, 94% of first impressions are formed within the first 20 seconds of interacting with a website. That means you have a very limited time to make a good impression.

Here are a few statistics to illustrate the importance of website design:

  • 75% of people judge a company’s credibility based on its website design.
  • 48% of people will leave a website if it takes more than 3 seconds to load.
  • 93% of mobile users have abandoned a website because it wasn’t mobile-friendly.

This blog post aims to teach you eight website design tips unrelated to visual aesthetics.

1. Choose a Website Design Tool

There are many AI website builders, so choosing one that fits your needs is important. Consider your target audience, budget, and technical skills when deciding.

Here are a few things to keep in mind when choosing a website builder:

  • Features: What features are important to you? Do you need a builder that offers a blog, e-commerce capabilities, or a contact form?
  • Ease of use: How effortless is the builder to use? Does it have a drag-and-drop interface?
  • Customer support: Does the builder offer good customer support if you need help?
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2. Create a Good Copy

Your website is a communication tool, so ensure your copy is clear and easy to understand. Avoid using jargon and technical terms that your visitors may not understand.

Here are some examples of how to avoid jargon and technical terms:

  • Instead of saying “utilize,” say “use.”
  • Instead of saying “implement,” say “do.”
  • Instead of saying, “Maximize your ROI,” say, “Make more money.”

Writing Better Copy:

  • Use simple language appropriate for your target audience. If you’re targeting a technical audience, use more technical language. But if you’re targeting a general audience, use more straightforward language.
  • Break up your text with headings. This will make your text easier to scan.
  • Use active voice instead of passive voice. Active voice is more direct and engaging.
  • Use bullet points and numbered lists to make your text easier to scan.

Examples of clear copy

  • Instead of: “Our software solution can help you optimize your marketing campaigns and achieve maximum results.”
  • Write: “Our software can help you improve your marketing campaigns and get more results.”
  • Instead of: “We offer a wide range of services to help businesses of all sizes succeed.”
  • Write: “We help businesses of all sizes succeed with a wide range of services.”
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3. Mobile Friendly Website Design

People are using mobile devices more than ever, so ensuring your website is mobile-ready is essential. Your website should look good and be easy to use on all devices, including smartphones and tablets.

Making your website mobile-ready

  • Use a responsive design. A responsive design means that your website will automatically adjust to the size of the device it’s being viewed on. This is important because people use their mobile devices in various ways, from checking their email while standing in line to browsing the web while waiting for a meeting.
  • Use large fonts and buttons: Your text and buttons should be large enough to be easily seen on a small screen. This will help visitors easily navigate your website and find the information they want.
  • Avoid using too much text: It’s better to have less text that is easy to read than a lot of text that is difficult to read. This is especially important on mobile devices, where people have smaller screens with which to work.
  • Use images and videos sparingly: Images and videos can make your website more visually appealing and slow down. If you do use them, make sure to optimize them for mobile devices.
  • Test your website on different devices: Make sure to test your website on various devices, including smartphones, tablets, and laptops. This will help you identify problems on other devices and make the necessary adjustments.

A mobile-ready website is essential for any business that wants to reach its target audience. Following the tips above, you can ensure your website looks good and is easy to use on all devices.

4. User-Friendly Website

A user-friendly website is easy to navigate and use, regardless of the user’s technical expertise. It is essential to consider all aspects of the user experience, from the buttons and menus to the overall layout and design. That’s what user experience (UX) design is all about.

Research and Experience Design

Conduct user research to understand the needs and expectations of your target audience. This will help you design a website that is easy to use and meets their needs.

Experience design is the process of creating a positive and memorable user experience. This includes considering all aspects of the user journey, from when they arrive on your website to when they leave.

Prototypes are used to explore ideas without using too many resources. Only the best solutions are put inside the finished product by testing functionality and layout with low fidelity.

Creating a Better User Experience

  • Speak plainly: Use clear and concise language that your users will understand.
  • Avoid jargon: Avoid using technical terms or acronyms that your users may not be familiar with.
  • Keep it consistent: Use a consistent design throughout your website, including your navigation, typography, and color scheme.
  • Make it easy for them to find what they’re looking for: Use clear and logical navigation and provide clear labels for your pages and content.
  • Use buttons wisely: Make sure your buttons are clear and visible, and use concise and descriptive labels.

A user-friendly website is essential for any business that wants to succeed online. By following the tips above, you can create a website that is easy to navigate, use, and enjoy. This will help you attract visitors, convert leads, and grow your business.

Remember, the user experience is everything. If your website is challenging, users will quickly abandon it and move on to a competitor’s site. Make your website user-friendly, and you will be rewarded with a loyal customer base.

5. SEO-friendly Websites

Search engine optimization (SEO) makes your website more visible in search engine results pages (SERPs). When you optimize your website for SEO, you tell search engines what your website is about and why they should rank it high.

Tips for Better SEO


  • Use relevant keywords throughout your website. This includes title tags, meta descriptions, headings, and body text. Keyword research tools can help you identify the right keywords.
  • Use your target keywords in your title tags and meta descriptions. This will help search engines understand what your website is about and why it should be ranked for those keywords.
  • Include your target keywords throughout your body text, but don’t overuse them. You want your content to be readable and natural, so avoid stuffing your keywords.

Quality Useful Content

  • Create high-quality content that is informative, engaging, and relevant to your target audience. Your content should be well-written and free of errors.
  • Write long-form content that is informative and engaging. The longer and more informative your content is, the more likely it is to rank well in search engine results pages.

Connect with Others

  • Build backlinks from other high-quality websites. Backlinks signal to search engines that your website is authoritative and trustworthy. You can build backlinks by guest blogging, creating infographics, and promoting your website on social media.
  • Promote your content on social media and other websites. This will help you build backlinks and get more traffic to your websites.

SEO is an ongoing process, and you should regularly review your website and make changes to improve your SEO performance. By following the tips above, you can make your website more SEO-friendly and attract more visitors organically.

6. Track your Website Performance

Website analytics can be a powerful tool for improving your website’s performance and achieving your business goals. By tracking key metrics such as traffic, bounce rate, and conversion rate, you can identify areas where your website is performing well and where you can improve.

Tracking Website Performance

  • Choose the right analytics tool. Many website analytics tools are available, so choosing the right one for your needs is essential. A widespread tool like Google Analytics
  • Track key metrics. In addition to setting goals, you should also track critical metrics such as traffic, bounce rate, and conversion rate. These metrics can tell you how well your website performs and where you can improve.
  • Analyze your data and make informed decisions. Once you’ve collected data from your analytics tool, you can analyze it to identify areas where your website is performing well and where you can improve. Generate reports to help you explore your data. Then, make changes to your website based on your findings.

Best Data Metrics to Track

  • Traffic: This metric measures the number of people visiting your website. A steady increase in traffic indicates that your website is growing and reaching more people.
  • Bounce rate: This metric measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate means that visitors are not finding what they are looking for on your website or that your website is not engaging enough.
  • Conversion rate: This metric measures the percentage of visitors who take a desired action on your website, such as purchasing or signing up for your newsletter. A high conversion rate means your website effectively converts visitors into customers or leads.

Tracking your website’s performance and making informed decisions based on your data is essential for improving your website and achieving your business goals. By following the tips above, you can use website analytics to your advantage and reach your target audience more effectively.

7. Creating Fresh Content

Your website should be a source of valuable and informative content for your audience. Regularly creating new content can keep your visitors engaged and coming back for more.

One great way to keep your website updated is to create blog posts. Blogs are a great way to share your insights, expertise, and advice with your audience. You can also use blogs to promote your products or services and build customer relationships.

When creating content for your website, focus on creating valuable and informative content for your audience. Avoid creating content that is simply self-promotional. Instead, focus on providing your audience with helpful information that they can use.

Creating Useful Content

  • Write blog posts on industry trends and news.
  • Offer free downloads, such as e-books, whitepapers, and checklists.
  • Create case studies that showcase your success stories.
  • Share tips and advice on how to use your products or services.

Writing blog posts on industry trends and news is a great way to keep your website updated and provide your audience with valuable information. By sharing your insights and expertise on the latest industry developments, you can position yourself as a thought leader and build trust with your potential customers.

8. Iterate and HaFunFun!

Once your website is live, don’t be afraid to test and iterate. Try different things and see what works best for your target audience. The best way to learn is by doing, so don’t be afraid to experiment with various website design tips.

Test Improvements

  • Test different layouts and navigation menus.
  • Ask for feedback from target audiences.
  • Add new features or content.
  • Remove elements that aren’t performing well.

You can create a visually appealing and user-friendly website by testing and iterating your design. By following this process, you can create a website that reflects your unique personality and branding.

Your website’s design is critical to your online success. It’s your digital storefront, often the first thing potential customers see.

First impressions matter, so make sure your website is visually appealing and loads fast. It should also be mobile-friendly since more and more people are using their phones and tablets to browse the web.

Search engine optimization (SEO) can also help you attract more visitors to your site. Using relevant keywords and creating high-quality content can improve your chances of appearing in search results.

When you focus on these critical aspects of your website design company, you can create a digital presence that attracts attention, delivers a good user experience, and drives business success.


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